Who Should Decide Your Social Media Strategy

March 1, 2009

Over the last two weeks there has been a lot of chatter going on around the social media circles concerning whether you should follow everyone who follows you on twitter; or should you just follow a few close friends.

One can argue both ways on this topic. There is a case for following everyone who follows you and likewise, you can only follow a close circle of friends or related people.

In the final analysis the choice is up to you and no one else. It all depends on why you’re using the various social media platforms – in this case it happens to be Twitter.

If Twitter could only be used for one single purpose, then you could argue that there is only one single strategy for using it. But that is far from the truth. There are almost as many uses for Twitter as there are people using it. We all use it a little different than the next person.

If you’re using it for a specific narrow purpose, such as staying with your group of 12 coaching clients, then surely, you don’t want to connect with anyone other than that group of people. In this case, I recommend you set up a separate Twitter account to be used with this group.

But if you’re tweeting with the hopes of attracting and finding new clients, I don’t suggest you be so narrow in your approach. However, you should follow those who appear to be in your target market based upon the content of their profile and what they Tweet about.

With that being said you can still follow everyone who follows you because you’re not sure who those folks are connected to that could become a client. I’ve had that happen to me.

So take a good look at why you’re on Twitter and any other social media site and determine what your follow strategy should be… because it IS your decision.

What is your follow strategy? Please share your comments below.

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Two Great Places to Find New Twitter Buds – Pt. 1

December 7, 2008

Whether you’re new to Twitter or you’ve been using Twitter for a long time… there’s always one standing question – “Where do I find more people to connect with who are interested in what I’m interested in?”

I have the same question myself, even though I have over 3,900 4,000 followers. Recently, I came across two sites that have lead me to at least a couple hundred new followers within the last two weeks.

Hot Spot #1 – http://mrtweet.net
Here’s how MrTweet works. First you go and sign up and they tell you they’ll get back to you shortly with recommendations on whom to follow and who’s most likely to follow you back. Sure enough in a couple of days I received an email with a link to a page with two links:

Link #1 – directs you to tweeple that are outside you current network and are good prospects to connect with. My link directed me to 200 potential connections.

You get a ton of info about each person that helps you decide if it’s even worth connecting with the person, including: who in your network are following that person, their bio, # of followers/following, # of tweets/day and where they’re located.

Link #2 – directs you to a list of tweeple who are following you, but you’re not following them. In my opinion you should always follow folks who follow you – otherwise, how can you strike up a dialog with them. And if you’re not interested in having a conversation, then why are you on Twitter? I’ll talk more about this in a future post.

This is one of the best resources I’ve come across for finding new tweeple. They do a lot of the hard work for you.

Go check it out.

Best to you – Jim
http://twitter.com/jim_turner


Why Twitter is My Social Networking Secret Weapon…

July 13, 2008

Back in March when I first heard about Twitter, you wouldn’t have been able to convince me that one day I’d be blogging on the value added by using Twitter.

Initially, I saw it as another way to waste away my day and to be a major distraction, preventing me from getting the things done that I really needed to get done.

But over time, Twitter has become a critical tool in my Social Networking efforts. Yes, it experiences service outages (quite frequently, might I add), but those incidences have not hindered the ROI that I’m getting from the time invested in using Twitter… because I don’t use Twitter as an IM service.

Here are some ways that Twitter has benefitted me over the last few months:

Met and interacted with other like-minded people – some of my best online friends are folks that I communicate with frequently on Twitter. Let me rephrase that statement – ALL of my BEST online friends are people that I interact with on Twitter. Many of these friendships started with a simple Twitter conversation that was eventually taken off-line for a deeper level of conversation and relationship building.

Found resources that helped me solve a technical computer-related problem – after sending out a desperate tweet asking for help with an email problem, several people in my network responded with links to Outlook help forums and with personal advice on how to solve my problem. They saved me tons of time in searching and reading articles.

Located several Squidoo experts by blasting a tweet to my network asking “whom they would  recommend as a lens developer.”

This is just a sampling of how using Twitter has help me. While writing this blog, I started a conversation with fellow tweeter, Kristen Beireis, AKA life_enthusiast and she said to mention that you can increase your cash flow with Twitter.

I couldn’t agree more, because I’ve found and built relationships with several new business partners – now working on two new JV projects with fellow Twitterbuds and have over the last few months developed long-term relationships with a couple of new copywriting clients.

Bottom line: Twitter can be whatever you decide to make it… a business builder or a time waster. Quite frankly, I only spend between 20 and 30 mins/day actively using twitter. Although I have it “live” most of the time, depending on the type of work that I’m doing.

Right now, I have 931 people who follow my tweets and I follow just over 1,200. These are highly targeted people, with whom I have lot in common. In fact, many of them are connected with me as a Facebook Friend… or on my Facebook Fan Page… or as part of my Facebook Social Media Marketing Mastermind Group.

Of all the Social Networking tools and apps that I use, Twitter is my Secret Weapon. My goal is to someday, have ALL of my contacts in my Twitter network. And here’s why…

The one big advantage I have when using Twitter is that I can instantly message each of my Followers, not with a SPAM sandwich, but to let them know about things that I’m involved in that they can benefit from, such as, a new blog post, a new Social Networking tip that I’ve recently learned, links to helpful resources, announcements about Social Networking interviews and events that I’m participating in or along with other experts.

In marketing terminology this is called Branding. Twitter is a great tool for helping you to become a recognized expert in your niche. And when people have a need for what you have to offer – guess who they’re going to come to for help – YOU!

If you’d like to become a recognized expert in your niche and have access to real-time Social Networking information, then let’s connect now. Follow my tweets for a while and see how I use Twitter. Also, connect with a lot of the people in my tweet network and see what they’re doing.

Yep, I’m now a Twitter or micro-blogging Evangelist. I’m no longer a “Twitter Hater.”

Let’s Tweet!

Jim Turner

P.S. If you’re already using Twitter, let me know about the success stories you’re experiencing by leaving a comment below.

P.S.S There are other micro-blogging apps available – Plurk, Pownce, Tumblr and most recently, Identi.ca. I have accounts in some of these, but I’m sticking with Twitter because I’ve spent too much time and effort building my current network.