Social Media Tip of the Day – Your Purpose

July 16, 2009

Does your social networking experience feel as if you’re on a treadmill?

It could be that you’re operating without a goal and purpose in mind. Take Twitter for example – what is your strategy? What are you trying to accomplish on Twitter.

Some people are there strictly for entertainment and conversation. They would be repulsed if you tried to engage them in a business conversation. They strictly want to have fun and operate Twitter as more of an IM service.

If you’re looking to build your brand and gain clients from your Twitter activity, this is not someone you would want to follow and engage in conversation with very much. This is not to say that you can’t have fun on Twitter if you’re there for business purposes.

I’ve found that Twitter works best when you use it as if you were at a networking function. This means you have a diverse conversation, not just business only; because your prospects won’t get to know you as a person.

Thanks for listening in.

Jim Turner
http://unhub.com/e16u
http://twitter.com/jim_turner