Back in March when I first heard about Twitter, you wouldn’t have been able to convince me that one day I’d be blogging on the value added by using Twitter.
Initially, I saw it as another way to waste away my day and to be a major distraction, preventing me from getting the things done that I really needed to get done.
But over time, Twitter has become a critical tool in my Social Networking efforts. Yes, it experiences service outages (quite frequently, might I add), but those incidences have not hindered the ROI that I’m getting from the time invested in using Twitter… because I don’t use Twitter as an IM service.
Here are some ways that Twitter has benefitted me over the last few months:
Met and interacted with other like-minded people – some of my best online friends are folks that I communicate with frequently on Twitter. Let me rephrase that statement – ALL of my BEST online friends are people that I interact with on Twitter. Many of these friendships started with a simple Twitter conversation that was eventually taken off-line for a deeper level of conversation and relationship building.
Found resources that helped me solve a technical computer-related problem – after sending out a desperate tweet asking for help with an email problem, several people in my network responded with links to Outlook help forums and with personal advice on how to solve my problem. They saved me tons of time in searching and reading articles.
Located several Squidoo experts by blasting a tweet to my network asking “whom they would recommend as a lens developer.”
This is just a sampling of how using Twitter has help me. While writing this blog, I started a conversation with fellow tweeter, Kristen Beireis, AKA life_enthusiast and she said to mention that you can increase your cash flow with Twitter.
I couldn’t agree more, because I’ve found and built relationships with several new business partners – now working on two new JV projects with fellow Twitterbuds and have over the last few months developed long-term relationships with a couple of new copywriting clients.
Bottom line: Twitter can be whatever you decide to make it… a business builder or a time waster. Quite frankly, I only spend between 20 and 30 mins/day actively using twitter. Although I have it “live” most of the time, depending on the type of work that I’m doing.
Right now, I have 931 people who follow my tweets and I follow just over 1,200. These are highly targeted people, with whom I have lot in common. In fact, many of them are connected with me as a Facebook Friend… or on my Facebook Fan Page… or as part of my Facebook Social Media Marketing Mastermind Group.
Of all the Social Networking tools and apps that I use, Twitter is my Secret Weapon. My goal is to someday, have ALL of my contacts in my Twitter network. And here’s why…
The one big advantage I have when using Twitter is that I can instantly message each of my Followers, not with a SPAM sandwich, but to let them know about things that I’m involved in that they can benefit from, such as, a new blog post, a new Social Networking tip that I’ve recently learned, links to helpful resources, announcements about Social Networking interviews and events that I’m participating in or along with other experts.
In marketing terminology this is called Branding. Twitter is a great tool for helping you to become a recognized expert in your niche. And when people have a need for what you have to offer – guess who they’re going to come to for help – YOU!
If you’d like to become a recognized expert in your niche and have access to real-time Social Networking information, then let’s connect now. Follow my tweets for a while and see how I use Twitter. Also, connect with a lot of the people in my tweet network and see what they’re doing.
Yep, I’m now a Twitter or micro-blogging Evangelist. I’m no longer a “Twitter Hater.”
P.S. If you’re already using Twitter, let me know about the success stories you’re experiencing by leaving a comment below.
P.S.S There are other micro-blogging apps available – Plurk, Pownce, Tumblr and most recently, Identi.ca. I have accounts in some of these, but I’m sticking with Twitter because I’ve spent too much time and effort building my current network.