A couple of days ago, I crossed the 4,000 “friend” watermark on my Facebook profile. I casually mentioned this in a recent update to my Social Media Marketing Network Fan Page members. This sparked a question from my Social Networking friend, Warren Whitlock regarding large social networks vs. smaller ones.
Below is the conversation we started with each other, which we later decided we should take it public and let others chime in. So, here’s the conversation:
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Congratulations on reaching that milestone.
Have you found that having more friends that you don’t know has helped in your promotions?
Are you able to reach out to them as a group? Individually?
I’m looking for best practices to teach busy professionals, and services and training to recommend. Seems a lot of the training is focused on a race to big numbers, not profits.
A lot of your approach to community/network building depends upon your game plan. For example, McDonalds is a mass marketer. They’d like for every pair of lips on earth to engulf a Big Mac everyday.
Some of your more niche restaurants may not have that goal. Maybe they’re looking for people who want to dine for the prestige of having dined at their restaurant and are willing to pay 300 bucks for dinner for 2 people.
Getting back to online marketing – it just makes sense to me that you’d want to service as many folks as possible because the tools are there to do it. So you pull the more interested ones together in a FB group or Fan page and you message them with quality content at a reasonable frequency… all along you’re establishing your brand. And when the folks in the group need help they come to you or you can service them proactively by producing info products for them to buy.
I’ll be blogging more on these different marketing approaches real soon.
Here’s 2 cents more…
Group of fans are NOT FB friends.
McDonalds wants to reach billions, but they don’t phone each one.
I think there are a lot of people building friends list just for the sake of increasing their counts. A zillion on a fan page or group is just fine, but do they all have to be friends?
I see the same thing on LinkedIN. Every new employee at Pierpoint Recruiting is told to go get a buck of “connected people” and so I get invites.
I’m an open networker, I don’t mind from that perspective.. but I have to ask.. is it really possible that a JR recruiter will develop a real relationship with me? Even if I meet them and like them (maybe we went to the same school), there is no chance that I will employee people, tell others to take a job.. in fact, I bash employment every chance I get.
My point is.. it’s okay to get 1,000,000 friends if you can handle it, but I question whether these people have any intention of doing anything other than “getting the count”
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Now it’s your turn… what are your thoughts… large vs. small friend network… why and why not. Please comment below.
Thanks in advance.