As Social Media Marketing Networkers, those are some of the most dreaded words you could possibly hear. Several of my good friends have received those notices lately. And to be straight up honest with you, it’s getting me very concerned.
By no stretch of anyone’s imagination am I a passive community builder. I don’t offend and annoy people with my approach. I simply send a very short and compelling message to targeted prospects letting them know how they will benefit from connecting with me. They can either accept or reject my invitation. It’s their decision.
A lot of my strategy is borne of the fact that I’m a direct response copywriter by trade. I’m used to getting readers to respond in a positive manner, in the moment, and it’s paid off in helping me to connect with a lot of friends on Facebook (3,600+). And out of those connections have come many true friendships as well as clients for my coaching and writing business.
I rarely let a day go by without approaching 70 to 100 targeted prospects on Facebook with my benefit-rich invitation message to become my friend. And once they become a friend, I contact them again with another benefit-rich, compelling , message inviting them to join my Social Media Marketing Network Fan page.
BUT, I’m getting more nervous each day when I hear about all the citations being handed out by Facebook. Am I doing something uniquely different than others or am I just lucky? Maybe I had better slow down while I’m ahead. 😉
Part of me believes that there is a method to the madness, meaning you can be proactive in your friending strategy without losing your Facebook privileges.
Here are a few steps I believe you can try that might help you avoid Facebook’s message of doom while expanding your network:
- DON’T send too many messages in a short time span. Don’t ask me how many is “too many” and in what time span, because I really don’t know. There are people that have been penalized for sending far fewer messages than I do. Facebook doesn’t want you to know the magic number because everyone would ‘play’ right up to that point before stopping their activities.
- DON’T trying to break any speed records. You know what happens if you get caught speeding on the freeway. Well, Facebook is no different. They’re worse. They’ll take your Facebook driver’s license and disable your account. Slow down. Send your invitations throughout the day rather than in one session.
- DON’T send invitations without a personalized message. When you send invitations without personalization it’s easy to go too fast. Plus, it lowers your acceptance rate.
- DON’T use a 100% cut ‘n paste technique. Yep, it saves time, but it can also get you in trouble. The Facebook radar can zoom in on such activity real quick. You really need to provide some variation to each message in order to avoid this pitfall.
There have been times when I’ve commented on someone’s pet they were holding; congratulated them on the baby they were admiring in their picture; handed out compliments on a person’s hair style or a piece of clothing they were wearing. I remember a time when I complimented a lady on her dress (in a respectable manner) and it turned into a two-day exchange of emails.
I don’t’ know what your experience has been in trying to build your Facebook connections, but if you know of any tips that work, and just as importantly, some that can get you in trouble, please post them in the comment section below.