Tweet-bate ’08

May 25, 2008

Nope, this post has nothing to do with the elections – THANK GOODNESS!

But it is related to a tool that each Democratic candidates is using extensively in their campaigns – and that’s Twitter.

A few days ago, I posted a question to my Plaxo Pulse contacts, asking what they thought about Twitter, and if they were using it, what kind of results were they getting.

Personally, I’ve used Twitter extensively since giving it a second look about 8 weeks ago. I use it daily for a total of about 30 minutes.

During these sessions I’ve been able to stay in contact with my Tweeple and share resources with them. I’ve met four Joint Venture partners. Found a few “bloggers for hire” candidates for one of my clients.

Just as important, I’m continually building a closer relationship with the Tweeple I’m in contact with. There are times when we get into direct conversations with each other about non-business matters, such as things to do in Australia, what takes place on an African Safari, where we’re going on vacation, movies we’ve seen, discussing our pets… you know, the same kind of conversations you may have at the proverbial water cooler at work. 😉

What follows is a large portion of the conversation that took place between several Plaxo members detabting the value of Twitter, how they’re using it and what kind of results they’re seeing.

I hope you find this to be valuable to you and maybe, it’ll open up some possibilities for you in your use of Twitter.

By the way – here’s my Twitter URL:

Join in on my daily updates.



********** Start of Tweet-bate ’08 **********************

Yes I have started to use twitter recently and I have to say that professional people that visit from my twitter profile tend to sign up to the site so I am sticking with it as a form of promotion.
I have just got the guys at twitter were great and gave me an account that was registered used once and then had not been used for a year.
The plan is to announce releases and updates to the Marzar platform through this channel to keep members up to date with the latest developments to the platform and to the business.

John Horsley

Jim, I’ve been using Twitter for more than a year, and have to say that it is one of the best networking tools in “social media”. Whether it’s getting answers to questions, or communicating with a team, Twitter is a scalable tool that has worked well for me. Especially in the last couple months.
Rick Mahn

I have found immense personal and professional value in Twitter. I have developed a broad and diverse network which I interact with daily. There are not many tools that allow you to have active conversations with several hundred people in a day. In getting to know people (their anniversaries, birthdays, their meal preferences) I find that I’m able to not only connect but bond. I have also been fortunate to be able to connect people via Twitter and open up business opportunities for them.

Karen Swim

So far, I haven’t used Twitter for business. When my book is published, Twitter will be one of the tools I use for publicizing it. I’m leaning from you, Jim!

Diana Lindstrom

Hey Jim
I haven’t had much luck yet in driving people to my site from Twitter, but I think there’s a lot to be said about the number of “targeted” people you have following you. I also have put a lot of effort into exploring new Twitter Strategies and haven’t used Twhirl Hardly at all because of some hardware issues..I think once I have more presence in Twitter and Begin using Twitter Feed, Tweeter, and Twhirl more strategically that I will have better results…Any Feedback on the best way to attract more followers or key words/copywriting that have worked to drive people to you blog/site??

Warren Daly

I periodically will share links to my blog but do not make a daily practice. I am more apt to share the links from other blogs or sites and will retweet links that I have received. Some people share all new post links and I don’t find it intrusive but just haven’t adopted that strategy for myself. Any thoughts on that?

Karen Swim

Hi folks, personally Twitter is mostly a relationship building tool for me. I have grown my network because of Twitter, but it’s the relationships that have developed in the expanded network that is of greatest value. I share links to interesting finds on the ‘net and of new posts on my blog. But I won’t use Twitter as part of traffic generation scheme – the trust relationships I have on Twitter are too valuable for that purpose.

Rick Mahn

I guess I’ll have to take a look at the site, truthfully between Plaxo – LinkedIn and Marzar, I just didn’t see the need for another established networking platform.
But with the information provided by all of the correspondent’s, and its value added proposition to each I would gather it’s well worth a second look.
Thanks and my best regards, Vernon C./Vpc1

I thought twitter sounded inane. Then someone talked me into trying it.
Now I use it to connect and build relationships, get ideas for the Responsible Marketing Blog ( and share my blog posts.
It’s nothing like LinkedIn, Plaxo or Facebook. It’s a microblogging tool.
Give it a few weeks. At first you kind of sit there and say, “now what?”
When you upload your address book, you’ll probably find a handful of people you already know that are twittering. Ask them to introduce you to their contacts. That helps get things rolling.

Happy marketing.
Patrick Byers
Connect with me:

Personally I’m trying to “turn down the noise” in my life and, for me, I suspect Twitter would just add another stream of distracting chatter. I think the MAJOR challenge of the 21st century is going to be finding peace and calm in the midst of the hurricane of e-mails, blogs, photo streams, twitters (whatever you call them). Quantity has never meant quality and we are now in a world where generating masses of (alleged) information has almost become too easy?

David Dingley

I disagree. This hurricane of content is only a good thing as the general population can communicate across oceans within seconds. Quantity yields quality when properly organized, which is part of Twitter’s goal.

Don’t get me wrong, the internet and its predecessors are, on the whole, a good thing for precisely the reason you state. But that does NOT mean that ALL the communication it carries, or even a small % of it, has much merit. I’ve looked at a number of “twitter streams” or whatever is the appropriate term. If they represent either “quality” or “organized” I’m the Queen of Sheba. They seem, to me, about the nearest thing we have yet produced to the hypothetical attempt to produce Shakespeare by providing a large number of monkeys with typewriters (OK, PCs in today’s terms).

However, I agree with David Drucker’s observation about how tools that enable a “group mind” can be very powerful when used by an audience who have a lot in common. But not a new idea…. I can think of implementations of SW that did that 30+ years ago.

David Dingley

Jim – why would I want to try it at all? What is the merit to anyone in seeing a stream of my (or anyone’s) thoughts, comments and actions? I’ve looked at your link and John Horsley’s and, really not meaning to offend either of you, but I cannot image who wants to know any of that!

As I said, as a tool for a likeminded group to discuss something, it undoubtedly works – just as forums, bulletin boards, e-mail and lots of other things did and do. Since IM can store conversations and hold messages sent when offline – that also works OK for this sort of thing.

That one can now take part from a mobile phone is cute and amusing, perhaps even useful to some (but this is true of e-mail, browsing and IM too), but not in itself relevant to the underlying question – why on earth does one want to DO this?
It seems to me to be part of a trend for people to “put themselves out there”, exhibiting more and more of their personal existence very publicly. It is understandable that those enthusiastic about this find it hard to understand that others may see this behavior as odd or unnecessary.

Happy for you to quote me – and to add that my views on blogs are very similar! No Twitter link available – for obvious reasons!

David Dingley


The amount of merit someone’s twitter account carries is directly related to how you plan on using it. What you see as worthless information, someone else might find useful informative or insightful.
The only thing i can agree on with you is that the internet is loaded with spam, however, if you know how to filter it to maximize YOUR experience, then the spam doesn’t even matter.
If you haven’t already, look into RSS and some of the RSS aggregators out there (Like google reader). These tools help organize feeds throughout the internet. Also, one persons twitter account isn’t going to have much merit to it. It’s the multiple accounts working together that creates something powerful and useful.
If it still isn’t making sense, send me a message and ill do an adobe connect so you can see exactly how it separates itself from other methods of communication by showing you how i interact with my account.

Jon Bishop

Jon, I already use RSS and, having done so, have pruned back significantly on the things I follow. My struggle is not with the tools. Tools are neutral, neither good nor bad, and just depend on how they are used (a scalpel can save life or kill). Nor is my problem with the merit and relevance of SOME of the content, however delivered. My problem is with the idea that because “content” can be created easily by anyone AND that because lots of people do it THEREFORE the overall result must have value. I don’t believe that follows at all. Ease of creation and propagation has no effect on the quality of thinking or writing that generated the content. Back to the monkeys and Shakespeare!

David Dingley

Nonetheless, Twitter is a hard tool to understand without trying it. I’m positive you would make friends on there with interesting things to say. People do exist that put a lot of thought into their “quality of thinking or writing”. If you ‘followed’ only these people on Twitter, then your twitter friend stream would be 100% value.

Jon Bishop

Hi Jim, happy to be quoted and thanks for asking in advance. David, I respect your opinion. Twitter is not for everyone, just as there is no tool that can claim to be right for everyone. We’ve always had “noise” and we as individuals have to apply the filters appropriate to our lives and preferences. We all have to find that balance that suits us.

Karen Swim

To quote…. “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
To which my response is “who cares?” and “why does this matter?” For me a tool that knowingly sets out to contribute to the “noise” in life is inherently a bad thing. That is can be used in other ways is a redeeming feature, but not enough to actually make it valuable.
Twitter – “Why? Because even basic updates are meaningful (!!!!!) to family members, friends, or colleagues—especially when they’re timely.
* Eating soup? Research shows that moms want to know. << so feed their fretting !!!
* Running late to a meeting? Your co–workers might find that useful. << the device for fixing this is called THE PHONE
* Partying? Your friends may want to join you. <<< see previous point
To quote again…”Twitter puts you in control and becomes a modern antidote to information overload.” !!!!!!!!!!!!!!!!!!!!!!!!!!!!!! More like the “modern tool for creating information overload”
(It does say in my LinkeIn profile that my enthusiasm for technology is tempered with skepticism! ;-))

David Dingley

When the phone was invented and I was running late or having a party would you have said to send out a letter? Twitter is only improving upon already effective communication methods. Rather than calling all of my friends about the party I can ‘Tweet’ it and all is done. When I’m having a problem programming something I can just Tweet the problem and get an instant response rather than wait for one of my IT friends to free up their schedules or post on a forum and have to wait. Its instant gratification.
All of those analogies you used suggested you would be ‘following’ someone who is posting that type of content. I would suggest following people posting quality content instead.
(It doesn’t say it in mine, but challenging the skeptics is the first step to really believing in what you do ))

Jon Bishop

David and Jon, great lively discussion! David, I have to agree with Jon that Twitter like anything (email, phone, etc) is entirely controlled by the user. I can use my phone only to make business calls or I can chatter away about meaningless topics. I have found Twitter useful for forming relationships with professionals in and outside of my industry, gaining inside information about topics that are of interest or important to me, found fast answers to professional and technical questions, connected other professionals and friendship. For the record, I have no friends or family members on Twitter. In the past two weeks I have made 7 business connections which would not have happened without Twitter. Twitter may describe their tool as “what are you doing now,” but users have driven the evolution of it. I’m not suggesting that you join but just wanted to point out that it may not be what you envision.

Karen Swim


Why Should I Join Your Group Anyway? Part #2

May 19, 2008

In my last post I was somewhat critical of well-meaning folks loading up my inbox with numerous group requests  – especially ones that aren’t of interest to me. It turns out, a lot of my friends are seeing the same thing and they don’t like it either. They’re being bombarded also.

So, today I’m going to get off my soap box and talk about why I would join your group or participate in a Joint Venture with you. It’s really not that difficult to understand – in fact it’s very simple.

First off, your group or JV opportunity has to be focused on something that I’m interested in. If you can’t get past that hurdle, forget it!

Now, some assume that I’m interested in Get Rich Quick business opportunities. Nope! Been there, done that! If you tell me I can get rich doing nothing, I’m not going to say nice things about you. 😉

And maybe even worse, I’m going to ignore you or delete your message at the speed of light. If your group comes across as one that offers me information that I can use, then you have a much better chance of getting  my attention.

Just recently someone was aggressively approaching me and my posting on my Network Wall saying they wanted my members and me to join their group because they needed to get 5,000 members in 30 days. I was given many reasons why they needed to reach that milestone, but none of them presented any benefit to me.

On the other hand if their group was focused on teaching me how I can grow my Friends by 5,000 in 30 days, I would have been very interested. In this case both of us would have benefitted. Anyone that can show people how to get 5,000 Friends in 30 days will have members knocking at their door.

You’ve probably noticed that I’ve talked a lot about what’s of interest to me in this post. I did that intentionally because that’s the way everyone else feels who reads your message. We’re all selfish and want to know, What’s In It For Me (WIIFM).

People in general are very self-centered. So when you put together your pitches or group invitations you need to make sure you let the reader know what’s in it for them… and it has to be believable.

Once you get me in your group – the real work starts. You see, now you’ve got to keep me there. The best way to do that is keep feeding me information that I can use and benefit from… not more and more pitches.

I would like to hear from you no more than a couple of times per week. Anything above that and you run the risk of annoying your members. Annoyed members hit the remove link real fast.

In closing, it’s important that you know that I’m not against offering a product or service to me or your group members. I realize most of us are in business – that means that at some point a financial transaction must take place, or we won’t be around very long.

But be willing to provide training and educational resources pertaining to how to be successful with what you’re promoting.

Now that I’ve told you how to run a group, I’d like to show you how in a practical sense. If you’re not already part of my Social Media Marketing Network on Facebook, you can join me now and watch what I do. I don’t have it ALL right, but I do a few things worth watching.

My Social Media Marketing Network Page is loaded with resources that can help you master the art of successfully growing your business using social media strategies and techniques.

Hope you enjoyed this 2-part post and found it both practical and useful.

Cheers and Happy Networking

Jim Turner

Why Should I Join Your Group Anyway? Part #1

May 16, 2008

OK my friend – buckle your seat belts and observe the NO SMOKING signs. Today I’m climbing on my soapbox. BUT, I promise you, in the end you will appreciate what I’m saying and you’re even going to agree with me – I hope! 😉

You see, lately I’ve been getting a rash of emails that are really annoying, to put it mildly.

On a daily basis, I get boatloads of honest, well-meaning people showing up in my inbox, posting on my group and profile Walls – trying to get me join their group or become a friend or be part of their business opportunity and get amazingly RICH.

In principle, there’s nothing wrong with asking others to join you in your program or to develop partnerships or Joint Ventures. That’s at the core of building a business.

It’s no different than someone desiring to get married – at some point you’re going to have to pop the magic question – WILL YOU MARRY ME? But you wouldn’t show up at your sweethearts’ doorstep on the first date and drop such a question?

Would you? Not if you’re hoping to someday live in wedded bliss.

But that’s exactly what you’re doing when the first message I get from you is all about you and what you want and need from me, without ever seeking to develop rapport with me.

There’s no doubt that in order for you to be able to establish any kind of dialog with your Facebook Friends,  you’ve got get them into a group or a mailing list external to FB. That way, you can stay in contact with them, share ideas and even conduct business with each other.

But when you’re approaching me (or others), be a little more professional and leave the gimmicks and stunts for the circus. Just the other day, an individual tried to lure me into his group with the most mind boggling stunt I’ve seen so far. This well-meaning person made a bold promise that if his group reaches a 1,000 members he would have a gender change operation.

Come on – get real… and his group was listed in the business category? That does nothing for me – that’s all about him. Most people aren’t motivated by only helping you out. They have to see something in it for them as well.

In the next post I’ll talk more about giving value to people so they’ll come knocking at your door, rather than you having to chase after them.

Before I go, please don’t get me wrong. I’m not intending to be mean-spirited or to put others down.  If I’ve offended you or your best friend, don’t hold it against me. A lot of what I’m seeing is really funny. But at the same time, I know the folks using these techniques are serious and aren’t getting the results they’re seeking.

If you’ve had a wild and crazy offer to join someone’s group, please post it below. At this point I need a real big laugh.  😉


Jim Turner

The Best $11 Investment I’ve Ever Made!

May 11, 2008

Are you like me? Sometimes when you buy eBooks and courses that don’t cost a fortune, you think they really aren’t worth the time it takes to read them.

Recently, I came across an inexpensive eBook (cost me $11) about using Facebook and I purchased it, downloaded it… and forgot about it.

Early last week I stumbled upon it while browsing through one of my folders. I decided to start browsing through it… so I thought. The next thing I knew, I ‘locked’ in on the material and I had to force myself to put it away, so I could go to bed.

The eBook I’m referring to is titled, “I’m on Facebook—Now What???” The authors are Jason Alba and Jesse Stay. Jason is a well-known social networker and Jesse is more of a social networking apps developer.

To say I was blown away by what I found in their little 100-page eBook is an understatement. If this book had been around in November of last year when I first signed onto Facebook, I could’ve saved myself months of frustration and staring at my empty profile asking myself, “OK, what do I do next?”

That’s one of the biggest questions I get from my Facebook friends. It’s not intuitively obvious how to get the ball rolling once you’ve signed up with Facebook. There are very few resources out there that can truly help you get up and running.

“I’m on Facebook—Now What???” is a gem for those still wondering, “What the heck do I do next?” And to be honest with you, there’s a lot for the more experienced Facebook users also.

Here’s a sampling of what you’ll find in this $11-goldmine of an eBook:

  • How to set up your profile for maximum attraction, so that others will want to be friends with you.
  • Learn the secret to making a good “first impression” on your profile or Page.
  • Where to go to find potential friends, once you’ve gone through your Rolodex for the 10th time.
  • How to organize your friend list so that you can quickly find key friends in specific niches.
  • Why you need to start your own group, if you’re really serious about building deeper relationships.
  • How to use blogging to draw traffic to your Facebook profile.
  • Simple steps to using News Feed and Mini-Feed to attract traffic to your profile and ultimately get more friends to join your network.
  • Seven things you can do to create more buzz for your business on Facebook.
  • How to tap into the power of applications and supercharge your social networking ability.
  • Facebook No-Nos  – there are some unwritten rules you should be aware of… they may not get you kicked out, but they could certainly lead to embarrassment or shame down the road.
  • Although there are no set ‘rules’ in regarding how you should behave on FB, Jason gives you 6 tips that will help you stay safe and avoid embarrassment and shame.

This book will help you come up with your own action strategy to get value out of Facebook. It will help you understand the possibilities with Facebook, as well as help you figure out what you need to do to optimize the use of this social networking tool.

If you’re still reading this message, you need this ‘cheap’ but valuable social media marketing power tool. If you’re a professionals interested in expanding your career, a marketer looking to sell more of your goods and services, a business owner looking for more customers/clients or anyone involved in promoting a cause (personal or business) through social networking – this could be the best $11 investment you ever make.

It was for me! I was so impressed that I became an affiliate and decided to share this resource with you. I’m very persnickety about what I recommend to my Network members – even it’s just $11. But I feel confident that you will like and appreciate this little eBook. You could be reading it within the next 5 minutes.

Enjoy and let me know what you think of the book. Post your comments on The Wall at the SMM Network.


Jim Turner


Need More Twitter Friends?

May 6, 2008

Twitter is becoming more and more popular as a social networking tool. It continues to explode onto the scene, although it has been around for over a year now. No one really knows how many tweeters there are – currently estimated to be in the millions.

Even with all the negative press that Twitter gets due to it well-publicized outages, new users continue to pour in. The problem that many of these newcomers face, and maybe even you, is where do find other tweeters to follow.

Just recently, I asked members of my Social Media Marketing Network to follow me on Twitter if they weren’t already. The results were a little surprising – overnight I had 73 new followers.

Not everyone is lucky enough to have a list they call upon to follow them. But thanks to some ingenious programmers, the task of finding new twitter friends has just gotten easier.

Thanks to a site I just came across called finding new Twitter friends is easy. Here’s what you do: Just enter your Twitter username [your password isn’t needed] and WhoShouldIFollow will crawl through your existing friend network, see who their friends are, look for connections back to you and suggest a list of people to start following.

Even though I’m currently following over 800 tweeters, the system did find several new connections for me.

So, if you’ve just jumped onto the Twitter bandwagon and want to expand your friends and meet some new people – first make sure we’re connected, and secondly, give WhoShouldIFollow a try.

If you know of any other ways to find new Twitter Friends, please comment below.


Jim Turner

Relocate Social Networking Group to a Facebook Page

May 3, 2008

The move from the FB Group to a Fan Page is in full-swing. As I'm writing 189 members have made the move. The mailing went out to the list of members on the Social Media Marketing Mastermind Group. I offered premiums provided by product marketers from within the group to help motivated the members to act.

I will make another mass mailing to the SMM group on Saturday morning and late Sunday night. From my experience Saturday morning is a good time to send messages. I'm not sure why that is, because I'm usually sleeping in at that time.

It will be interesting to see how many members move over by Monday night. By then they will have seen a total of 3 requests to relocate. I'm hoping that at least 500 make the move… sort of aggressive – but we will see.

I will shutdown the existing group because to leave it open would be like vacating a house. Even though I haven't promoted the old site in 10 days, it continues to grow virally without me intervening. The only question is when will i close the doors on it.


Jim Turner

Are You “Down with SEO”

May 2, 2008

Okay… this is fun Friday. The work week is over. Depending on where you live, you might be heading to the beach, going on a bike ride, or even doing a little rock climbing.

But how about listening to so SEO Rap. Maybe you’ve been struggling to learn about SEO techniques in plain English, now I’m going to share SEO with you through the lyrics of a Rapper.

You may have already seen this YouTube clip, but it’s entertaining and educational.


Jim Turner