In my last post I talked about how my minor marketing efforts were multiplied by a factor of 10. Essentially what happened is I invited 5 friends to my new Facebook group and within 72 hours the group had grown to 50 members.
Today, it’ been just over a week since I started the group, Social Media Marketing Mastermind. Now there are 273 members, 62 of which are not directly connected to me – that represents approximately 23% of the group.
That is an example of how your message can get spread using Social Media Marketing.
Interesting enough, as much as this group has grown, I haven’t unleashed any power-packed marketing schemes yet. For example, I haven’t asked group members to invite your friends to join the group, which is a very powerful marketing technique.
So far, I’ve only sent invitations to about 25% of my FB friends. Even though these were my friends, I still sent a brief personalize message to them, including their name, along with a benefit-rich statement as to why they should join my group.
This direct approach is an example of how to use direct response marketing in combination with Social Networking strategies.
I have some big plans ahead to grow this group to a 1,000 members within the next month. It’s a challenging goal. But I feel that using a combination so SMM and direct response marketing, my chances are very good.
I’ll keep you posted.