Conversation Marketing and the New Influentials

Are you using outdated marketing methods?

As the world around us changes and technology has its affect on just about everything we touch, media and those that want to reach those who consume it are finding greater challenges than ever before.

It is no longer a world of mass media but rather it is a world of communities of customers and consumers. In an attempt to keep up with the changing world that the Internet has brought, the media world has embraced such things as websites to reach their customers, but it isn’t enough. Consumers have gravitated to social media and that is where Influence is finding a significant home.

Influencers or Influentials are a group of very active consumers involved in “conversation marketing” where word-of-mouth is becoming a significant power in spreading dialog with customers, listeners and viewers. It means creating a conversation with your consumers in which useful information is exchanged so that both parties benefit from the relationship.

For a more in-depth discussion keep reading… http://xrl.in/3a9

Jim Turner

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2 Responses to Conversation Marketing and the New Influentials

  1. Levy says:

    Jim,

    The range of of social media use is staggering. I’ve been writing about some of the many applications for 15 months or so. I started as an outgrowth of my interested in S-OX corporate compliance strategies to now I see both its compliance, marketing and leadership development uses all over the place. I agree that the best metaphor for what social media is about is a conversation.

    I would be honored if you stopped by an added your thought in the conversation I’m hosting at http://reputationist.com

  2. […] Pitbull Marketing: “It is no longer a world of mass media but rather it is a world of communities of customers and consumers.” […]

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